Now Accepting Sponsorships for La Fiesta 2023!

La Fiesta

May 5, 2023




The Hispanic Alliance invites you to Save the Date for our highly anticipated annual celebration of Latin cultures and trailblazing leaders who are building a more inclusive Upstate.

You and your guests will be immersed in a world of Latin music, dance, and flavors featuring fine cuisine and wines from Latin America & Spain.

Presented By:

The signature event to celebrate Hispanic cultures in SC

May 5, 2023

2023 Venue

La Fiesta 2023 will be hosted at The 405 in Downtown Greenville. Conveniently located off the Swamp Rabbit Trail on Westfield Drive, guests will enjoy the relaxed atmosphere of Greenville’s largest event venue for the premier Hispanic Celebration in South Carolina.

Sponsor La Fiesta 2023

Your contribution at La Fiesta supports inclusive capacity building in South Carolina.

The Hispanic Alliance unites the largest network of agencies and individuals working collaboratively to advance Hispanic communities across the Upstate & beyond.

To start a conversation about partnering with the Hispanic Alliance, please reach out to

Adela Mendoza


2023 Sponsors

Líder Sponsors

Socio Sponsors

Anfitríon Sponsors

Additional Support From

La Fiesta 2023 will open with a reception & art gallery featuring the collaborative works of seven local Hispanic artists who have been paired with young, aspiring artists to create a unique piece to be displayed at the event.

This exhibit will demonstrate the collective power of the arts as a vehicle for transformation & inspiration, pairing dreams with direction to shape our collective future to be representative of our Hispanic heritage.

We’ve included a bit about each artist below. Give them a follow on social media & use your voice to advocate & elevate Hispanic artists in your own community!

Rey Alfonso

Born in Matanzas, Cuba in 1974, Rey grew up surrounded by intense contrasts of colors, pre-1959 American cars and the surging Communist government. His immersion in Cuba’s rhythms and sensuousness was short lived but nonetheless had a lasting impact on his young imagination. Today Alfonso’s work can be found in collections in more than 40 countries. He has created works for individuals and organizations ranging from the San Francisco Opera House to the Mayo Clinic. In 2010, he was commissioned by Hilton Worldwide to create over 150 works for the private collections of the company’s owners and investors.

Orlando Corona

Orlando Corona currently resides in Greenville, SC where he has lived for the majority of his adult life. He was born in a small rural town in Guanajuato, Mexico. His art encompasses Mexican culture that represents his hometown and his experience as a first generation immigrant and artist. Orlando began his journey in art at the young age of 17 and since then his art has been featured in several different galleries and exhibitions. He is primarily an oil painter and printmaker but has dabbled in different art forms such as speed painting and is determined to learn more about different art forms. His main goal as an artist is to make the experience for Mexicans and other Latinos be seen in the USA from a differing view than traditional norms.

Patricia De Leon

Patricia’s creative journey began in Caracas, Venezuela and through her work, she has journeyed to Seattle, Santa Barbara, Chattanooga, Miami, and now Greenville, SC. The figure is at the center of a magical and symbolic universe in Patricia’s work. She works intuitively with oils, acrylics, graphite, & gold leaf. Her goal is to fuse the acts of painting and drawing into layered surfaces suggesting a sense of atmosphere.  With lyrical scrawls, gouges, deep scratches and repetitive mark making, Patricia’s work references the realms of nature, spirituality, and visceral sensation.

Diana Farfán

Diana was born and raised in Bogotá, Colombia. Her fondness for ceramic sculpture goes back to her childhood, when the pre-Hispanic figures and colonial architecture were her focus of interest. In 1999 she received a BFA in Ceramics and Printmaking at Universidad Nacional de Colombia in Bogotá, Colombia; and in 2010 she obtained a MFA in Ceramics and Sculpture at the University of South Carolina. She also studied at the University of Anchorage, Alaska, and at the Tainan National University of the Arts in Taiwan as an exchange student. She currently lives, works, and teaches in Greenville, SC.

Sara Montero-Buria

Sara Montero-Buria was born in the border city of Tijuana, Mexico. At the age of 14, she moved to Greenville, SC with the hopes of learning English and attending Bob Jones University. In 2007, she graduated from said school with a B.A. in International Studies. From a young age–encouraged by her mother and grandmother – Sara studied painting and plastic arts. In recent years, she has participated in art workshops during her travels back to her home country. Her current works of papier mâché and papel picado are influenced by the boldness of her birth city, and the vibrancy, intricacy, and playfulness of Mexican folk arts. Sara’s largest papier mâché piece is a 12-feet-tall Catrina that features an elaborate Day of the Dead altar in her skirts. Beyond Greenville, she has been featured in art shows and events in Clemson, Columbia and Charleston.

Jorge Rojas

Full-time Colombian artist, painter, muralist, trained in large format, lover of the wisdom that communities and their individuals harbor as instruments for individual and collective growth. Jorge is passionate about large formats. There he feels that he can express himself more naturally. Jorge likes to go through the spaces of the surfaces with loose and fluid lines; plan, analyze, review, read, understand, scratch, build, shade, outline, clean, illuminate. Everything comes together in a special story; his work is somehow theatrical, as he slides between lights and shadows, looking for expression, generating balance, and capturing his audience’s astonishment.

Jose Romero

Born in Honduras, Jose began life as an upper middle class child in a third world country. He was brought to the USA in 1986 at the age of ten, to a mostly African American community in New Jersey. While in high school, Jose took architecture and art courses and had two pieces elected into a national traveling show across the US. Jose then studied architecture at the Pratt Institute, studying art and architecture in Rome for a semester. Jose’s work is introspective, and most of his early pieces are a recollection of some sort, in many cases self portraits. Currently Jose is moving towards conceptual expressionism and paints more with feeling, getting away from having the pieces being strictly self-focused, but instead focuses on the impression they leave transposed onto the canvas.